Course Description

Do you dream of starting your own business?

When we dream of starting a business it’s usually because we want the freedom of working for ourselves and the adventure of following our dreams and building something around our passions and talents.

But starting a business is like having a baby - it doesn’t come with an instruction manual.

There’s so much to do it can seem overwhelming.

The Entrepreneur’s Godmother is ready to wave her wand and make it all a little bit easier.

But successful businesses don’t happen overnight.

They take hard work, determination and drive. I can’t change that for you, but I can give you a roadmap that helps you focus on the right things at the right time. You’ll benefit from my experience and advice as well as a lot of encouragement and support along the way.

Who is this course for?

“I really want my own business but I’m not sure what kind of business to start”
“I’m thinking of setting up a business and I know what I want to do” - product or service based, B2B or B2C
“I’ve started a business, but haven’t fully committed to it” - you might still be working full or part time in a regular job, or maybe you’re a mum or dad trying to build something while you raise a family.
“Ive started my business, but I’m finding it harder than I thought and there’s more to it than I imagined”

If you've ever said anything like that - then this course is for you.

What does the course cover?

  1. How to find the right idea for your business
  2. How to test your idea quickly to see if there’s a market for it
  3. How to identify and target the right market for your business
  4. Setting the right kind of goals
  5. How to start marketing your product or service
  6. How to start using social media to promote your product or service
  7. Pricing what you do
  8. Building a brand
  9. Turning your goals into plans
  10. Testing your business model works

It also covers practical things around funding, legal issues and accountants.

Most importantly - if you complete the course and all of the activities - you will have everything you need to start a successful business.

100% Money-back guarantee

We believe strongly in what we do and if for any reason you are unhappy with the course we will refund your money as long as you notify us within 14 days of purchase.

Are you ready to turn ideas into action?

You can try the first chapter for free below.

The Entrepreneur's Godmother

Alison Edgar

Alison Edgar has over 30 years experience of being a top performing sales person across a range of different industries. For the past 3 years, she's been using that experience to teach start-ups and small businesses to sell their products and services and grow their business.Her work with UK startups and entrepreneurs has led invites to Downing Street and Buckingham Palace. She was voted one of the UK's top 10 Business Advisors and she won a GB Entrepreneur of the Year Award.She is recognised as one of the top 60 most influential entrepreneurs in the UK.Find out more

Course curriculum

  • 1

    Introduction

  • 2

    Customers

    • Testing the market

    • Action: Is there a market for your business?

    • Identify your target market

    • Action: Who is your ideal customer?

    • Canvas 1: Complete the first two sections
  • 3

    Product

    • What are you selling?

    • Reflect: Features and Benefits

    • Competition

    • Action: What's your USP?

    • Pitching

    • Action: What's your pitch?

    • Canvas 2: Complete the next two sections
  • 4

    Revenue

    • Where are you going to sell?

    • Action: Off to Market

    • Sales

    • 5 Simple Sales Rules for Startups

    • Canvas 3: Complete the next sections
  • 5

    Cost and KPIs

    • Goal setting part 1

    • Action: Set your goals

    • Cash flow

    • Action: Metrics that matter

    • Canvas 4: Complete the next stage
  • 6

    Mindset and Action

    • Mindset

    • Impostor Syndrome

    • 10 ways to overcome Impostor Syndrome

    • From goals to plans

    • The end of the beginning

    • Canvas 5: The last box
  • 7

    Bonus Chapter 1: Marketing

    • Promotion

    • Workbook: Where are your customers?

    • Social media

    • Workbook: Social Media Action Plan

    • Branding

    • Workbook: Build a Brand

    • The missing ingredients

    • Workbook: People, Physical Evidence & Process
  • 8

    Bonus Chapter 2: Money

    • Pricing

    • Workbook: 3 steps to develop a pricing strategy

    • Workbook: How do you feel about selling?

    • Funding

    • Workbook: Finding funding

    • Invoicing and accounting

    • Workbook: Find an accountant
  • 9

    Bonus Chapter 3: Legal

    • Choosing a legal structure

    • Workbook: Forming your business

    • Legal stuff

    • Workbook: Check you're covered

Reviews

5 star rating

Good Solid Course for Business Basics

Debbie Lees

A good course in a well laid out format. This covers the basics for considering starting a business. The combination of videos, text and workbooks in addit...

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A good course in a well laid out format. This covers the basics for considering starting a business. The combination of videos, text and workbooks in addition to references to other web pages to check out for advice worked well.

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5 star rating

The Guide to Starting a Business

Rob Hart

A great course, thanks Alison. I already had a business plan, but it is now much better developed thanks to this course, especially in terms of sales (and t...

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A great course, thanks Alison. I already had a business plan, but it is now much better developed thanks to this course, especially in terms of sales (and the wider marketing aspects too). I would definitely recommend this course to anyone who needs some help and guidance when starting out with their business.

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5 star rating

Fantastic course

Adele Matterface

Thank you for creating such a helpful guide. Before I started, I felt overwhelmed as I had a rough idea of where I wanted to go but no idea how to get there....

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Thank you for creating such a helpful guide. Before I started, I felt overwhelmed as I had a rough idea of where I wanted to go but no idea how to get there. I think that the most useful things about this course are that it breaks everything down step by step which helps you order your thoughts and that things I wouldn't have thought of myself - such as patenting or having a set day rate - were brought to my attention. I still have a to-do list as long as my arm but I no longer feel daunted about the prospect of working through it. I know exactly what I need to do, how to do it and that I'm not wasting my time. Thanks again, Adele

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5 star rating

Great Course

Barbara Huszar

I really enjoyed taking the guide to starting a business course by The Entrepreneur Godmother, Alison! She made the course interesting and shared a lot of in...

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I really enjoyed taking the guide to starting a business course by The Entrepreneur Godmother, Alison! She made the course interesting and shared a lot of information on the topic including useful websites/apps to use. I would do it again if I was asked again. I hope to meet Alison one day, she is very inspiring and motivating!

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5 star rating

The Guide to Starting a Business

Martine Robins

This is an excellent course based on practical and personal experiences that Alison Edgar draws upon. The videos, work books and useful information make i...

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This is an excellent course based on practical and personal experiences that Alison Edgar draws upon. The videos, work books and useful information make it a great way to ensure that knowledge in all of these areas is gained.

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5 star rating

Thought provoking; and good options for the level of deta...

Kirsty Leeder

This course is well paced and asks the questions that you need to be able to answer if you seriously thinking about starting a business. I liked that there ...

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This course is well paced and asks the questions that you need to be able to answer if you seriously thinking about starting a business. I liked that there were a number of levels of detail that you could explore in each section, depending on your style of learning.

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5 star rating

Goodbye Imposter Syndrome!

Jennifer Corcoran

I loved Alison's course 'The Guide to Starting a Business'. From the off Alison is warm, personable and highly engaging. She delivers essential business kn...

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I loved Alison's course 'The Guide to Starting a Business'. From the off Alison is warm, personable and highly engaging. She delivers essential business knowledge in a genuine, no nonsense approach in bite sized digestible chunks. I would encourage any startup to check out this course as I'm left feeling inspired, motivated, informed and most important of all READY. Bye bye imposter syndrome and fear. Hello entrepreneurship and here is to reframing fear as feeling excited and ready!

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5 star rating

Brilliant

Serrie Chapman

Well thought through. Clear, concise and to the point. Great support documentation and ask some very relevant questions.

Well thought through. Clear, concise and to the point. Great support documentation and ask some very relevant questions.

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