Course Description

Selling is the key to startup success.

If you don't sell you don't have a business.


But very few people start a business because they love selling.

This course is designed to help you learn to like, if not love, sales. When you start your own business you are the best person to sell it. Sales is one thing you can't afford to outsource.

Why?

Because you are the most passionate advocate of what you do. If they don't buy you they won't buy your product or service.

That means you need to learn to sell well. That may fill you with dread. The good news is anyone can learn to sell with confidence.

I've trained hundreds of business owners and their staff to sell. Even extremely shy introverted people can be good at sales with the right approach and knowledge. There are four things you need to master.

We call them the four pillars of sales.


1. Behaviours


Learn to recognise and adapt your behaviour to meet the needs of your customer.

2. Process

Sales is a process. When you understand the process, you'll always know what to do next.

3. Strategy

What can you do to get to know your customers better and develop more fruitful relationships.

4. Confidence

Sales is all about confidence. There's no magic wand, but you can learn to be more confident, by mastering the other 3 pillars.


Easy Peasy Sales covers all four pillars and includes practical activities to help you implement all of the ideas (see below for more details).

100% Money-back Guarantee

If you decide to work with me, I know we can change your sales results. So I guarantee that if you complete the course and put my advice into action you will see improved sales results within 90 days. If you don't I will happily refund the course fee.

The Entrepreneur's Godmother

Alison Edgar

Alison Edgar has over 30 years experience of being a top performing sales person across a range of different industries. For the past 3 years, she's been using that experience to teach start-ups and small businesses to sell their products and services and grow their business.Her work with UK startups and entrepreneurs has led invites to Downing Street and Buckingham Palace. She was voted one of the UK's top 10 Business Advisors and she won a GB Entrepreneur of the Year Award.She is recognised as one of the top 60 most influential entrepreneurs in the UK.Find out more

Course curriculum

Reviews

5 star rating

Great learning tool

Matthew -

Very interesting to break down the sales process in this way, learning about what colour represents me best and the buyers best (and colleagues!). I need to ...

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Very interesting to break down the sales process in this way, learning about what colour represents me best and the buyers best (and colleagues!). I need to focus a lot more on what the buyer wants, rather than how good my product is, let them talk more rather than just pitch the product at meetings.

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5 star rating

Removing the 'Fear Factor' from Sales

Jaki Bent FRSA

From gaining awareness about the way people behave and their 'colour' characteristics to the realisation that one size really doesn't fit all (and that is OK...

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From gaining awareness about the way people behave and their 'colour' characteristics to the realisation that one size really doesn't fit all (and that is OK) this course was a great 'leveller' and confidence boost to a fellow dyslexic who has at times felt like the 'imposter'. Alison has an easy, yet confident way of sharing her obviously vast knowledge in bite-sized chunks that build on each other. There was no 'schmoozy' sales talk and the fact that Alison reitereates that it is about staying authentic and true to yourself was a bonus.

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5 star rating

Great introduction or top-up for anyone interested in sales.

Clive Harrison

Good insight into the world and sales and associated practices. This course is ideal for someone like myself who has never been in a "sales" environment befo...

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Good insight into the world and sales and associated practices. This course is ideal for someone like myself who has never been in a "sales" environment before but would be equally applicable to someone who wanted to improve their sales technique for their business. Alison is a clearly an expert in her field and I actually found the whole thing quite inspirational and motivating.

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5 star rating

taking this couse will transform how you sell and how you...

Chris Miller

I first met Alison at an event she was running at the university I was attending a few years ago. I was instantly taken in by her personality and passion for...

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I first met Alison at an event she was running at the university I was attending a few years ago. I was instantly taken in by her personality and passion for sales and business. Business is often regarded as complex and only the chosen few have the skills to start and grow businesses , however with easy peasy sales Alison breaks down the fundamental aspects of sales and teaches you how to understand your business and sell to your customers. There are no downsides .. take the course ... listen to the teachings ... undertake the short tasks ... you cannot fail to improve yourself and your business in the process. Chris Miller

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5 star rating

Unfair Advantage

Jordan Harry

Having only just started working in sales I can safely say I after completing Alsion's sale course I have gained a disproportionate advantage over everyone e...

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Having only just started working in sales I can safely say I after completing Alsion's sale course I have gained a disproportionate advantage over everyone else in the internet marketing industry I work in. For the price of the course, it is hugely discounted in comparison to the value you will gain. Invest, take action and then pay it forward!

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5 star rating

Teaching old dogs .....

John Ward

Even if you, like me, have been selling for over 35 years, we should never think we know it all. I have worked with 100s of companies of all sizes - from ...

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Even if you, like me, have been selling for over 35 years, we should never think we know it all. I have worked with 100s of companies of all sizes - from single entrepreneurs to £billion multinationals, but mostly enjoy working with SMEs because they can change so quickly. I initially reviewed this course to evaluate how we could boost sales for the 'technical experts' in SME's who find selling a bit scary. However, I found that it is a great confidence booster for any salesperson who may be struggling (as we do from time to time in our careers). "If you can't sell, your business is only an idea". This course is delivered in a very simple, structured and logical way which can be revisited at any time - so there's no excuse for not improving your bank balance! Make this a priority and start right now! Structure After explaining the four pillars of sales (Behaviours, Process, Strategy & Confidence), Alison elaborates each section using video clips and concludes each with a follow-up action to build your sales understanding and plan. If you're a certain colour (section 1 Behaviours) it is very tempting to watch all of the videos back-to-back (as I did), but I recommend that you complete the tasks before moving on so that the personal jigsaw comes together in a structured way. Conclusion Alison has developed a very effective sales toolkit to help anyone and everyone who needs to sell a product or service (so that's every business owner at least). Would I recommend it? What do you think?? I would suggest that a number of people in the business completes this course together to develop common language and grow a sales/customer service culture.

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5 star rating

Excellence in Sales

Christopher Nankervis

High quality and well structured content. Just the right balance of audio and quick exercises. Engaging and effective.

High quality and well structured content. Just the right balance of audio and quick exercises. Engaging and effective.

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5 star rating

Fabulous!

Ruth McGrady

Easy Peasy Sales is a must do online course for those who want to get a quick yet informed guide to the sales process. The course is made up of easy to follo...

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Easy Peasy Sales is a must do online course for those who want to get a quick yet informed guide to the sales process. The course is made up of easy to follow bit sized chunk for you to digest and build into your sales strategy. Learn about personality traits for better engagement, understand the 4 pillars of sales, these are just some of modules which I found invaluable. Alison has the knowledge and experience to back up what she’s sharing with you on the course, which adds to her honest and warm delivery. I would recommend this course to anyone who wants to move their sales to infinity and beyond! ‘When you get it right; customer service and selling is the same thing’

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5 star rating

Sales is something you learn

Nicola Chilman

This course is tremendous. Yesterday I felt despair, as I was facing a business which has no sales people. Alison's coaching on the phone yesterday enabled m...

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This course is tremendous. Yesterday I felt despair, as I was facing a business which has no sales people. Alison's coaching on the phone yesterday enabled me to see that I can do this. Having completed the course, I now know that I had 'Imposter Syndrome' and that because I believe in what I do, I must get out there and sell it, as it will make a difference to the lives of many young people - I just need to listen to my customers and follow the process. I look forward to the next stage of my learning in December. For now, I need to implement.

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5 star rating

A straight-talking sales boost

Helen Farmer

This course was the bite-sized, sales shot in the arm I needed. Looking forward to using the Process to get more specific about what I sell and doing it. Us...

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This course was the bite-sized, sales shot in the arm I needed. Looking forward to using the Process to get more specific about what I sell and doing it. Using Alison's magic to create my own. Thanks!

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5 star rating

Absolutely FANTASTIC course, I would definitely recommend!

Lisa Berry

I have just completed your online course and it was absolutely great, gave me a huge amount of information, things I had not considered before. I still have ...

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I have just completed your online course and it was absolutely great, gave me a huge amount of information, things I had not considered before. I still have lots to go back to and go over again more thoroughly but it has given me a new angle on sales, my customers and how best to serve them and sell to them. Thank you very very much :) xx

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Choose the right package for your business

  • £299.00

    £299.00Secrets of Successful Sales

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  • £299.00

    £299.00Secrets of Successful Sales

    Buy Now
  • £299.00

    £299.00Secrets of Successful Sales

    Buy Now
  • £299.00

    £299.00Secrets of Successful Sales

    Buy Now

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